SMS Marketing

Everyday across the world several billions of SMS are sent and most of them carry personal messages sent mostly by youths for staying in contact with their friends. But in the recent years, the popularity of SMS has increasingly spread in business sectors also. Large numbers companies have adopted SMS as a cheap and effective marketing tool as it delivers the company's message to its audience.

SMS marketing can be sent according to your convenience and it won't immediately disappear like emails and other means of communications. So, by SMS marketing, your text message reaches the target market within seven seconds and you will receive immediate response for your announcement, offer or message. It also helps in building new relationships and regular text messages will keep you in contact with existing customers and so brand loyalty is maintained.

As a marketing tool, SMS text messages are used in many other ways also. If you use key words similar to keywords used by the consumers, they accept your message you are promoting. You can use the five digit text number short cut codes that helps in receiving the responses and handling them automatically. The received responses are delivered to your desk by using email. As the numbers of mobile users are getting increased every day, the SMS marketing, is the most attractive advertising medium for major companies. To get the advantage of SMS marketing the mobile users can get registered with advertising companies and in turn the advertisers will contact them. The advertisers send SMS based on the company category, state, city, occupation and several other parameters. After the advertisers acquire SMS credit, the SMS text campaign is run. Users who have paid will be receiving regular SMS from the advertisers. SMS marketing benefits both the advertiser and the user. SMS marketing is a great tool for the companies to create, build and maintain relationships with customers.

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